Concept

Pride

A landing page for a music streaming brand made for the party crowd.

Role
UI/UX Designer
Type
Concept
Format
Landing Page

The set

Open loud, build, drop, then ask.

Paced like a night out: a loud open, a build, a drop, then the ask.

Now playing · 01

Music Without Limits

  1. Says the one thing that matters, ad-free, and asks for a sign-up straight away.

    Hero
    Pride's hero: Music Without Limits, with a Sign up button, beside a woman in headphones lit pink and blue
  2. 02

    Proof that there's something worth hearing right now.

    Weekly tracks
  3. 03

    Genres to browse: Hip Hop, Soul, Summer Hits, R&B.

    Library
  4. 04

    Faces to follow, from emerging talent to established stars.

    Trending artists
  5. 05

    One artist up close, with her latest songs on the side.

    Artist album
  6. 06

    The last ask: subscribe, and a second sign-up button.

    Call to action

Liner notes

Made for 16 to 26 year olds who live for the weekend.

Dance, Hip-Hop, Rock and R&B fans, confident with tech and browsing on desktop. A colour library and type system give Pride a bold, nightlife identity.

Pride's colour library: Primary Dark, Primary Red, Secondary Violet, Secondary Pink, Secondary Blue, Light Dark, Dark Grey, Blue Grey, Pink Grey, Grey, Light Grey and WhitePride's typography: H1 to H4 headings in a bold, rounded typeface

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Get in touch.

Let's build something people will actually use.

Contact information

Location

Nairobi, Kenya