Project

Safari Spirits

Trip planning across Kenya, with every cost upfront.

Role
Product Designer
Region
Kenya
For
Locals and tourists
Scope
Discovery, pricing, itineraries
Safari Spirits homepage: Unwind on Kenya's Coast, beach getaways in Mombasa, Diani, Watamu and Lamu, with Explore Destinations and View Packages, over a palm tree and the sea

Overview

Find a place, see the full price, plan the days.

Recommendations are shaped by each traveller's budget, interests and trip length, so planning a trip stops being a project of its own.

  • Local travellers

    Students, professionals and families planning weekends and holidays.

  • Tourists

    First-time and returning visitors, and solo travellers who want guidance.

Itinerary

Planning a trip shouldn't be a project of its own.

  1. Where can I go this weekend?

    People spend hours jumping between TikTok and Instagram, then still don't know what fits their budget.

    The problem
    Too many tabs
    Source
    Journey map
    “Where can I go this weekend without spending too much?”

    From the trigger stage of the journey map: friends post trips on Instagram, then the search starts on TikTok and in WhatsApp groups.

    • Instagram
    • TikTok
    • WhatsApp groups
    • Blogs

  2. Pick a place that fits

    Share your budget, group size and interests, and get destinations and packages that fit.

    Feature
    Personalized discovery
    Screen
    Destinations
    Destination cards for Maasai Mara National Reserve, from KES 15,000 a night, and Diani Beach, from KES 2,500, each with its tags, rating and county

  3. Know the full cost first

    Every package breaks down the true cost upfront: entry fees, transport, meals and activities.

    Feature
    Clear pricing
    Screen
    Package detail
    The package's price card: 32,000 KES per person, rated 4.8 from 96 reviews, 4 days at the beach in Diani, Mombasa, with Reserve your seat and Request a custom quote
    The Diani Beach Escape package: palm trees over the beach, 4 days, rated 4.8 from 96 reviews, a small-group experience from KES 32,000 per person including park fees, and Reserve your seat

  4. Plan it day by day

    Day trips, weekend getaways and longer holidays, planned out day by day, then saved for later.

    Feature
    Curated itineraries
    Screen
    Itinerary
    The package's itinerary: Day 1, Arrival at Diani Beach, from Mombasa airport or the SGR train to the resort, with dinner as the meal and Diani Reef Beach Resort as the stay
    The Diani Beach Escape package: palm trees over the beach, 4 days, rated 4.8 from 96 reviews, a small-group experience from KES 32,000 per person including park fees, and Reserve your seat

Journey map

Map the trip

What travellers do, think and feel at eight stages, from seeing a friend's post to uploading their own.

The journey map: what a traveller does, thinks and feels at eight stages, from Trigger, Research and Discovery to Compare options, Planning, Decision, Experience and Post-experience, with the opportunity at each, from budget-friendly trips on the homepage to Visited and Want to Visit lists

User flow

Draw the route

One traveller's path from the budget filter to booking, with every decision point.

The user flow: one traveller's path from the Budget trips filter through destinations and a package's details to booking and paying, with each decision point as an orange diamond and the story of their trip in a note beside it

Included

What this version ships.

  • Personalized discovery

    Share your budget, group size and interests, and get places that fit.

  • Clear pricing

    Every package breaks down the true cost upfront.

  • Curated itineraries

    Day trips, weekends and longer holidays, planned day by day.

  • Hidden gems

    Places most people don't know about, alongside the classics.

  • Saved trips

    Save the trips you love and generate an itinerary when you're ready.

The Diani Beach Escape package: palm trees over the beach, 4 days, rated 4.8 from 96 reviews, a small-group experience from KES 32,000 per person including park fees, and Reserve your seat
The package's itinerary: Day 1, Arrival at Diani Beach, from Mombasa airport or the SGR train to the resort, with dinner as the meal and Diani Reef Beach Resort as the stay

Next project

Hiring Tracker

Kanban and table views that help recruiters follow every candidate through each stage.

View project
Hiring tracker kanban board with candidates under Screening and Phone Interview, each with a score

Get in touch.

Let's build something people will actually use.

Contact information

Location

Nairobi, Kenya